In a World where Twitter, Facebook, Instagram, and an endless number of other social media sites exist, it simply isn't enough to only prepare your story for broadcast anymore.
As a broadcast journalist, not only do you have to focus on shooting, writing, and editing a story, but you also have to consider how you're going to promote this story to further build your personal brand and online presence.
With so many social media platforms available, it's foolish to not utilize them.
To illustrate how journalists are using social media to build their own brand, take a look at this infographic.
As you can see, the digital age is propelling the world of journalism across multiple platforms. Here's a few ways you can utilize those resources.
1. Post "Behind-The-Scenes" Footage
As humans, we're naturally curious. We enjoy consuming "exclusive" content that we wouldn't normally see on a daily basis. This is why there always seems to be a "back-stage" reporter at major award ceremonies, like the Emmys. It's one thing to see a celebrity giving an acceptance speech online. It's another thing entirely to see them on their way to their dressing room, or conversing with other celebrities.
The same concept is applicable to your career as a television journalist. Viewers are accustomed to seeing an anchor sitting behind a desk, but they aren't used to seeing them from a wider angle - which captures the lights, cameras, cables, and green screens that accompany many television studios. This is the type of content that'll attract followers and "likes," because it gives people an inside look at your line of work.
2. The Importance Of Before, During, and After
Although this rule is sometimes difficult to follow, (especially in breaking news situations), it is a really good habit to get into as a broadcast journalist.
Before: Once you have a general idea of what your story is for that day, or who you'll be interviewing as a source, compose a brief tweet letting your followers know what they can expect later on in the day.
I.e. "Today, I'm talking with Senator Thune about South Dakota's newest education bill. What he has to say, tonight on @newsstation at 5.
During: Let's say you're covering an arts festival where there are thousands of people - post a picture to grab your followers' attention.
I.e. "Currently at the Fall Arts Festival in Brookings - tune in tonight to find out how one vendor is turning his profits into a wish for Sally Smith."
After: This is where you include the link to your online story, so your followers can watch your finished product.
I.e. "Authorities say violent crimes are increasing in Vermillion, check out my story to find out why - LINK"
3. Get Creative
There are a lot of different ways to garner attention on social media. One of the most popular ways to do it: post a selfie with someone you interviewed. For example, let's say you had an intriguing conversation with a Senator. If you're feeling bold, take a selfie with him. Chances are, he'll say yes, and your followers will enjoy the "exclusive" content.
I've seen news reporters do this very well: Take a video of yourself before, or during a story shoot. All you have to do is talk about what you're going to be covering, and why it's important for your followers. Obviously, this is pretty informal, so keep your tone conversational and inviting.
4. Interact With Your Followers
This goes without saying, but don't neglect your followers. If they tweet at you with a question, or comment, respond to them. This is a great way to show that you not only maintain an online presence, but you're active on it.
Read more about how social media is increasingly affecting the realm of journalism.
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